Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, announced on Tuesday that it has tied up with Manchester United to bring a variety of benefits for Airtel's soccer loving customers in Bangladesh.
These exciting benefits will provide Airtel mobile customers in the country with access to exciting benefits like exclusive mobile content, Manchester United Soccer Schools programme, 'money-can't-buy' match experiences & more.
The announcement was made by Chris Tobit, CEO and Managing Director, Airtel Bangladesh Ltd, in the presence of Manchester United legends Bryan Robson and Dwight Yorke at a press conference held in Dhaka.
"Manchester United is a powerful global brand that enjoys a cult following across the world - and we are today excited to announce our association with the club for our football loving customers in Bangladesh.
"Football is seeing an increasing interest amongst youth population across Asia and the same fervour and excitement towards this contemporary sport can be seen in Bangladesh as well. Through our tie up with Manchester United in this market, we look forward to bringing millions of soccer fans in Bangladesh closer to the action packed world of football", said Tobit, CEO and Managing Director, Airtel Bangladesh Ltd.
Commenting on the occasion, Ricky Thussu, Associate Relationship Director, Manchester United, said, "We at Manchester United are delighted to be here and kick off this exciting association with Airtel. This partnership between Manchester United and Airtel is symbolic of collaboration two global brands � both known to be among the best in their respective fields � coming together for their common passion for soccer. We are delighted to announce the foray of this association with Airtel in Bangladesh and look forward to connecting with fans across the country"
As part of this association, Airtel customers across Bangladesh will get exclusive access to exciting and rich Manchester United football content on their Airtel mobile phones. In addition, Airtel customers will also get an opportunity to participate in the Manchester United Soccer Schools programme (currently operated by Manchester United Merchandising Limited). Airtel customers will also get an opportunity to watch matches at Old Trafford and travel to Europe to watch Manchester United play in the Uefa Champions League.
Kick starting this partnership's initiatives, Airtel showcased the English Premier League (EPL) trophy for football fans from 23 January 2012 to 24 January 2012 at different popular socialising places. A special Value Added Services (VAS) pack comprising of exciting Manchester United mobile content will also be launched for customers in Bangladesh in days to come.
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